Common Mistakes Stores Make When Selling CBD (and How to Avoid Them)

The CBD market is booming, but not all stores are taking advantage of its true potential. Many well-intentioned businesses are stalled by seemingly small mistakes that directly affect customer confidence and sales.

If you own a grow shop or a CBD specialty store, here's a list of common mistakes you should avoid 👇

1️⃣ Not explaining well what CBD is

Many clients come with questions:

• “Does this get you high?”
• “Is it legal?”
• “Is it good for sleep or anxiety?”

👉 Mistake: Leaving those questions unanswered.
👉 Solution: Build your team, have simple explanatory materials, and communicate transparently.

A customer who understands what he buys becomes a loyal customer.

2️⃣ Always offering the same thing (without product variety)

Some stores only carry flowers and oils. This is extremely limiting. Today, the market revolves around:

• 🌿 CBD flowers and resins (the most common in growshops).
• 💧 Sublingual oils (top in wellness stores).
• 💨 Vapes and cartridges (highly sought after by those seeking immediacy).
• 🧴 CBD Cosmetics: creams, balms and gels.
• 💱Variety of brands: The customer needs to be able to choose.

👉 Mistake: pigeonholing yourself into just one type of product.
👉 Solution: Expand your catalog based on your audience. A neighborhood grow shop isn't the same as a wellness-focused store.

3️⃣ Ignoring new cannabinoids (neocannabinoids)

These types of compounds are often in limbo, even more so than CBD itself, as some offer a psychoactive effect:

• 🟠 HHC, THCP or HHCP: semi-synthetic cannabinoids/neocannabinoids that generate curiosity, but they are not recommended due to legal risks and lack of safety studies..
• 🟠 Nano 9: products with nanoemulsified Delta-9-THC, which enhance effects but Its sale is not recommended due to legal issues and health risks..

👉 Error: Not having any of this in the catalog.
👉 Solution: While you don't need to have everything, it's a good idea to be informed and offer only what's legal and safe, so you don't lose customers to your competitors.

4️⃣ Compete only on price

Many stores are falling into price wars, driving margins down to unsustainable levels.
👉 Mistake: Believing that customers only buy the cheapest items.
👉 Solution: Focus on differentiation:

• Good service and advice.
• Visible quality certificates.
• In-store experience (olfactory tastings, chill-out area, creative packs).

Added value always beats “lowest price.”

5️⃣ Not respecting the legal part

Another common mistake is selling products without the minimum legal information or laboratory certifications. That's playing with fire.
👉 Mistake: Not giving the client confidence or support.
👉 Solution: Always work with reputable suppliers with clear analyses, and make sure your products comply with current regulations.

6️⃣ Not training the sales team

A salesperson who can't answer the question "what's the difference between CBD and CBG?" loses the sale.
👉 Mistake: Thinking that products sell themselves.
👉 Solution: invest in simple formation: Quick guides, short workshops, clear product sheets.

✅ Conclusion

CBD is no longer a novelty: it's an established category. But only those stores that know how to succeed. adapt, diversify its catalogue and offer customer confidence.

• If you educate, you build loyalty.
• If you diversify, you sell more.
• If you update yourself with neocannabinoids, you won't be left behind.

Remember: It's not about selling CBD, it's about selling trust and experience..